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Why Being a Control Freak is the Key to Making Money
Being a control freak - it's not necessarily a bad thing... I’m not entirely sure why the words “Control” and “Freak” are so often put together – as if there’s something bad or unnatural about wanting...
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Why YOU Are The Reason We Opted To Automate our Ecommerce Video Platform
Most Etailers Have Poor Decision Making Processes It never ceases to amaze me how despite the extensive online availability of massively powerful tools for improving conversions and sales, the vast...
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Ecommerce Video A/B testing – Test Your Intuitions!
A/B testing - Which option is better? In my last post I talked about A/B testing ecommerce video performance, and why we’ve opted to automate this process for clients using our platform. The truth is...
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Video’s Benefits For Your (Conversion) Funnel
For the large part conversion funnels are traditionally thought of has having 4 distinct phases. These are: Awareness Interest Consideration Conversion Skip after the break to see how video contributes...
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How to double your product video views with a single small tweak
No... Not really... As we’ve repeatedly stressed here in the past the only way to build a sound, stable, and successful ecommerce business is through a continuous process of improvement based on...
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Product Videos Boost Jewlery Conversions by 247% – Case Study
Over the past few months, and with the support of some of our best clients, we’ve been working on a case study that investigates how video is impacting online sales of jewelry items. I hope you find...
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3 New Year’s Resolutions for Ecommerce Pros
With 48 of the top 50 online retailers using some form of product video on their sites at the end of 2012 (up from just 16 at the end of 2011) it’s safe to say 2012 was indeed the year video finally...
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Product Video – Feel the Urgency!
Earlier today I was browsing the web looking out for the latest and greatest posts about the state of Ecommerce and Video on the web. I bumped into a really nice post by Jason Lawrence of Practical...
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Marry the Brilliance of Influence Marketing and Video for Success
Since before the age of computers companies have always searched for reputable third parties to vouch for them, put in a good word or brag on their behalf—on a one-by-one basis. The idea is still...
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User Review Videos: A Game Changer for E-Commerce
The internet provides full access to information on any product. This readily available information also comes with user reviews that influence potential buyers. This is not a new concept. So what’s...
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Why Video is Crucial for the Entire Marketing Journey ?
Marketers live and breathe the three stages of a customer lifecycle. This is mainly because the end goal of retention cannot be achieved if the first two stages fail. One important factor that may not...
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